Brand new formulation,
launched in March 2021
After months of attracting and growing a loyal customer base, Alpha Male Plus (AMP) has relaunched in a gummy supplement format that offers more active ingredients per dose at a lower price point. Manufacturing and logistics have been vertically integrated in order to reduce costs and pass those savings onto customers.
Men’s sexual health supplements have shown a resurgence in development in recent years, driven by a renewed interest in the nutritional science of natural, plant-based ingredients. Historically, the market for men’s sexual health nutraceuticals was dominated by older men, yet more recently there has been a surge in interest among men in their 30’s and 40’s who are seeking to maintain peak sexual vitality.
Bloomberg projects that the growth of the men’s sexual enhancement market will be boosted by the observed increase in risk factors leading to sexual problems (i.e. increased alcohol consumption, SSRI use, etc.) and a growing awareness of clinically proven natural alternatives to pharmaceuticals. The market size for men’s sexual enhancement supplements is expected to grow at a compound annual growth rate of 9% over 4 years.
There is also increasing demand for on-the-go gummy supplements which offer unique, satisfying flavors and greater flexibility compared to conventional pills and tablets. Gummy products now account for more than $1 billion of the $41 billion supplement market in the United States, and that fraction is projected to double over the next 5 years.
One concern with dietary supplements in general is the lack of regulation with respect to quality control of raw materials, yet some manufacturers are now matching the higher standards pioneered by the pharmaceutical industry. “We validate all of our key active ingredients using third-party laboratory analysis, which is accomplished with mass spectrometry and high-performance liquid chromatography. In addition, we use certified organic blueberry juice as the primary base ingredient, which is unusual for gummy supplements which often contain lower quality base ingredients. Gummy supplements offer other practical benefits too, as numerous studies of bioequivalence have revealed that fat-soluble ingredients show greater bioavailability in a gummy format compared to tablets.”
While other start-up companies in the men’s health supplement industry are unfortunately outsourcing jobs overseas, Alpha Male Plus is committed to 100% domestic manufacturing based out of their facility in Tucson, Arizona. Growing their business and hiring staff locally has also had a positive effect on the community, especially during COVID-19 which has disproportionately hurt the local manufacturing and service sectors.